Prepare To Experience Cannabis Like Never Before, Without Stepping Foot Into A Dispensary
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By David Carpenter, Forbes on May 20, 2019
It’s all about the experience. Whether it’s the Museum of Ice Cream or a pop-up shop in Venice Beach, consumers love to touch, smell, taste and fully immerse themselves in products. The department store Sharper Image pulled that off masterfully in the 1990s with cutting-edge electronics displays, and more recently footwear maker Timberland created a full-on terrarium experience inside their Manhattan store. And later this year, fashion icon Tyra Banks has plans to unveil a modeling theme park called Modelland to bring the catwalk to the mall masses.
Smart retailers now have a laser focus on the power of delivering that kind of great customer experience to potential buyers, people hungry for engagement with cool new products. They appreciate that patrons want to both revel in and better understand upcoming, stylish products before they drop a C-note, say, on the perfect hoodie.
Enter cannabis brands.
Just last month, Barneys Beverly Hills stunned the buying public when it announced the creation of an upcoming cannabis shop launching within the luxury department store called “The High End.” The store within a store will sell everything from $950 bongs to high-quality vaporizers and concierge-delivered marijuana flower by the service Emjay.
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