Study: Denver youth marijuana education campaign is working, teens turning away from using drug
DENVER — A new survey found that most of the teenagers who have heard of Denver’s campaign focused on educating young people about marijuana use were discouraged from using the drug.
The survey , which was released today and conducted by Insights Lab, showed Denver’s approach is paying off: 75 percent of the teens who were aware of the High Costs campaign said its message turned them away from using marijuana.
The city and county of Denver created the campaign to educate young people about how underage marijuana use can affect their passions, pursuits and futures. It focuses on facts rather than scare tactics, the city said.
“Teens want facts and they want to be able to make their own decisions,” said Denver Mayor Michael B. Hancock. “When we give teens the facts and equip them with knowledge, they make smarter choices about using marijuana.”
Read the full article here.